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Cohan, author of Money & Power: How Goldman Sachs Came to Rule the World "In spare, elegant prose, Zac Bissonnette tells the riveting story of Ty Warner and how he ruthlessly built Beanie Babies into a mania as misguided and regrettable as the ones involving tulips in Holland in 1637 and mortgage-backed securities in New York in 2008. " The end of the craze was swift and devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless.īissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the strangest speculative mania of all time. At the peak of the bubble in 1999, Warner reported a personal income of $662 million-more than Hasbro and Mattel combined.

Beanie Babies were ten percent of eBay's sales in its early days, with an average selling price of $30-six times the retail price. In just three years, collectors who saw the toys as a means of speculation made creator Ty Warner, an eccentric college dropout, a billionaire-without advertising or big-box distribution.

In the annals of consumer crazes, nothing compares to Beanie Babies. A bestselling journalist delivers the never-before-told story of the plush animal craze that became the tulip mania of the 1990s